Depression.pk — Press & Media
Pakistan's only free, 24/7 AI mental-health service. Reducing stigma, one conversation at a time. Available in Urdu and English.
Key facts
- Founded and operated by Imran Hashmi, British-Pakistani entrepreneur and advocate
- AI counselling model designed for cultural sensitivity in South Asian contexts
- Endorsed by former Government of Pakistan ministers and international advocates
- Operates under WEB PRINT & SIGNS LIMITED (UK company no. 16585795)
- Platform backed by evidence-based mental health frameworks
- No referral, no registration, no cost barrier — accessible to anyone
- Deployed across web and WhatsApp for maximum reach in Pakistan
- Specialist support pathways for crisis, grief, trauma, and relationship issues
RECOGNITION
Political leaders & advocates
Spoke directly about Depression.pk and its work on mental health destigmatisation in Pakistan.
Spoke with Imran Hashmi about Depression.pk and the challenge of mental-health stigma in South Asian communities.
Champion of anti-honour-killing legislation and daughter of former Sindh CM Syed Qaim Ali Shah. Met with Imran Hashmi to discuss Depression.pk and the Pakistan mental-health crisis.
FIELD WORK
On the ground in Pakistan
Field visits to Mirpur, Azad Kashmir — documenting the mental health landscape and building community trust.
PRESS RELEASE
For immediate publication
Free AI Mental Health Service Launches for Pakistan's 24 Million Who Need Mental-Health Care
Pakistan is in the grip of a mental health crisis. An estimated 24 million people need mental-health care, yet around 90% receive none — driven by stigma, cost, and a catastrophic shortage of psychiatrists (fewer than 500 for a nation of 240 million).
Depression.pk is a free, always-on digital mental health service designed specifically for this context. Built by British-Pakistani founder Imran Hashmi, the platform uses culturally sensitive AI to provide immediate, judgment-free support in both Urdu and English — with no registration, no cost, and no waiting list.
The service is available 24 hours a day, seven days a week, via web and WhatsApp. Users can speak openly about depression, anxiety, grief, trauma, and relationship difficulties in the language they are most comfortable in.
The project has been recognised by former Government of Pakistan ministers and international mental health advocates, including a conversation with Sarah Ferguson about the challenge of mental health stigma in South Asian communities.
Press contact: Imran Hashmi · hello@depression.pk · +44 7737 902425